Understanding User Device Brands in Google Analytics 4
Analyzing user device brands is crucial for optimizing your digital presence and marketing strategy. This data helps you understand which device manufacturers your users prefer, enabling better device-specific optimization and targeted marketing campaigns. We'll show you how to create this insightful report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Device Brand
- Supporting Dimensions: Device Category, Device Model
- Key Metrics: Users, New Users, Engaged Sessions
- Visualization: Table format with optional bar chart
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Device brand, Device category, and Device model, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Total users, New users, and Engaged sessions, check the checkbox beside them and click Confirm
- Drag Device brand to the Rows section of your report
- Drag Total users, New users, and Engaged sessions to the Values section
- Add Device category and Device model as secondary dimensions if needed
- Set your desired date range in the report settings
- Optional: Add a bar chart visualization by clicking the '+' in the tab bar
Important Dimensions and Metrics
- Device brand: Shows the manufacturer of the device (Apple, Samsung, etc.)
- Device category: Broader classification (mobile, tablet, desktop)
- Device model: Specific model names for more detailed analysis
- Total users: Number of users per device brand
- New users: First-time visitors from each device brand
- Engaged sessions: Quality of interaction by device brand
Actionable Insights
- Optimize your website's performance for the most common device brands used by your audience
- Create targeted marketing campaigns for users of specific device brands
- Adjust your mobile app development priorities based on dominant device brands
- Identify potential technical issues by comparing engagement metrics across different device brands
- Allocate advertising budget based on device brand performance
Answers Similar Questions
- How to track mobile device manufacturers in GA4
- Google Analytics 4 device brand report setup
- GA4 user device analysis guide
- Track Apple vs Samsung users in Google Analytics
- How to segment users by device manufacturer in GA4
