How To View Users By Date

Understanding Daily User Trends in Google Analytics 4

Basic Report Structure

• Report Type: Free Form Exploration
• Primary Dimension: Date
• Metrics: Total Users, New Users, Active Users
• Visualization: Line chart and data table
• Time Range: Customizable (recommended 30-90 days)

Steps to Create the Report

1. Open GA4 and navigate to Explore section
2. Click the Blank template to start a new exploration
3. Under the Dimensions click the + button and search for Date, check the checkbox beside it and click Confirm
4. Under the Metrics click the + button and search for Total users, New users, and Active users, check the checkboxes beside them and click Confirm
5. Drag Date to the Rows section of your report
6. Drag Total users, New users, and Active users to the Values section
7. Click the Visualization tab and select Line chart
8. Set your desired date range in the report settings
9. Optional: Add a filter to focus on specific user segments

Important Dimensions and Metrics

• Date: Primary dimension showing the daily breakdown of user data
• Total users: Shows the total number of unique users for each date
• New users: Indicates first-time visitors to your site
• Active users: Shows users who have had an active session on your site

Actionable Insights

1. Identify peak traffic days to optimize content publishing and marketing campaign timing
2. Compare weekday vs. weekend user patterns to adjust resource allocation
3. Monitor the ratio of new to total users to assess audience growth and retention
4. Use date patterns to predict future traffic trends and plan accordingly
5. Correlate user spikes with marketing activities to measure campaign effectiveness

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