Understanding User Acquisition by Google Ads Account
Tracking which Google Ads accounts are driving new users to your website is crucial for optimizing your advertising spend and understanding the effectiveness of different advertising accounts. This analysis helps you identify which advertising accounts are most effective at acquiring new users, enabling better budget allocation and campaign optimization. We'll show you how to create this report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: First User Google Ads Account Name
- Secondary Dimensions: First User Campaign Name, First User Source/Medium
- Key Metrics: New Users, Average Engagement Time, Conversions
- Visualization: Table format with optional bar chart
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for First User Google Ads Account Name, First User Campaign Name, and First User Source/Medium, check the checkboxes beside them and click Confirm
- Under the Metrics click the + button and search for New Users, Average engagement time, and Conversions, check the checkboxes beside them and click Confirm
- Drag First User Google Ads Account Name to the Rows section
- Drag New Users, Average engagement time, and Conversions to the Values section
- Add First User Campaign Name and First User Source/Medium as secondary dimensions if needed
- Set your desired date range in the report settings
- Optional: Add a filter to exclude "(not set)" values
Important Dimensions and Metrics
- First User Google Ads Account Name: Identifies the Google Ads account that first brought the user to your site
- First User Campaign Name: Shows the specific campaign that acquired the user
- First User Source/Medium: Provides additional context about the acquisition source
- New Users: Measures the number of first-time visitors
- Average engagement time: Shows how engaging your content is for users from each account
- Conversions: Tracks valuable actions taken by users from each account
Actionable Insights
- Identify the Google Ads accounts generating the highest quality users based on engagement and conversion metrics
- Reallocate budget towards the best-performing advertising accounts
- Compare user behavior patterns across different Google Ads accounts to optimize campaign strategies
- Use the insights to make informed decisions about which accounts deserve increased investment
- Identify underperforming accounts that may need optimization or restructuring
Answers Similar Questions
- Track Google Ads account performance in GA4
- Compare users from different Google Ads accounts
- Analyze Google Ads account user acquisition
- Monitor Google Ads account effectiveness GA4
- GA4 Google Ads account user report setup
