Understanding User Acquisition Through Manual Campaign IDs
Tracking users by their first manual campaign ID is crucial for understanding which marketing campaigns are most effective at acquiring new users. This analysis helps determine the initial touchpoint that brought users to your site, enabling better allocation of marketing resources and optimization of campaign strategies. We'll show you how to create this report in Google Analytics 4 to track the long-term value of your marketing campaigns.Basic Report Structure
- Report Type: Free Form Exploration
- Visualization: Table
- Primary Dimension: First User Manual Campaign ID
- Supporting Dimensions: First User Source, First User Medium
- Key Metrics: Total Users, Average Engagement Time, Conversions
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions tab, click the + button and search for First User Manual Campaign ID, First User Source, and First User Medium, check the checkboxes beside them and click Import
- Under the Metrics tab, click the + button and search for Total Users, Average engagement time, and Conversions, check the checkboxes beside them and click Import
- Drag First User Manual Campaign ID to the Rows section
- Drag Total Users, Average engagement time, and Conversions to the Values section
- Add First User Source and First User Medium as secondary dimensions if desired
- Set your date range to at least 30 days for meaningful data
- Apply any relevant filters using the Filters section
Important Dimensions and Metrics
- First User Manual Campaign ID: Shows the campaign that first brought the user to your site
- First User Source: Indicates where users originally came from
- First User Medium: Shows the marketing medium that first acquired the user
- Total Users: Number of users acquired through each campaign
- Average engagement time: How engaged users from each campaign are
- Conversions: Number of conversions attributed to each campaign
Actionable Insights
- Identify which campaigns are bringing in the most engaged users and allocate more budget to these campaigns
- Compare conversion rates between different campaign IDs to optimize campaign messaging and targeting
- Analyze the relationship between first user source/medium and long-term user engagement to inform future campaign planning
- Use the data to calculate customer acquisition costs and lifetime value by campaign
Answers Similar Questions
- Track campaign performance by first user acquisition
- How to see which campaigns bring new users GA4
- First user campaign attribution GA4 report
- View user acquisition by campaign ID in Analytics
- GA4 first touch campaign tracking setup
