Understanding Revenue by Manual Campaign Name in Google Analytics 4
Tracking revenue by manual campaign name is crucial for measuring the effectiveness of your marketing initiatives, especially for campaigns that don't use UTM parameters or for offline campaigns that you manually tag. We'll show you how to create a comprehensive report in Google Analytics 4 that breaks down your revenue performance by these manual campaign assignments, helping you understand which campaigns are driving the most value for your business.Basic Report Structure
- Primary dimension: Manual Campaign Name
- Key metrics: Revenue data points
- Visualization: Table format with optional bar chart
- Time comparison: Current period vs. previous period
- Segmentation capability for deeper analysis
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Campaign, check the checkbox beside it and click Confirm
- Under the Metrics click the + button and search for Total revenue, Average purchase revenue, and Transactions, check the checkboxes and click Confirm
- Drag Campaign to the Rows section of your report
- Drag Total revenue, Average purchase revenue, and Transactions to the Values section
- Click the Plus icon in the top right to add a comparison tab
- Set your desired date range in the report settings
- Optional: Add a filter to exclude "(not set)" campaign values
Important Dimensions and Metrics
- Campaign: Shows the manually assigned campaign names
- Total revenue: Displays the total revenue generated by each campaign
- Average purchase revenue: Shows the average order value for each campaign
- Transactions: Indicates the number of completed purchases per campaign
- Campaign source: Optional secondary dimension to add more context
Actionable Insights from This Report
- Identify your highest-revenue generating campaigns and allocate more budget to these successful initiatives
- Compare average purchase values across campaigns to understand which campaigns drive higher-value customers
- Use the transaction count to determine which campaigns are better at converting, regardless of revenue
- Analyze underperforming campaigns and either optimize or reallocate their budgets to better-performing ones
- Track seasonal campaign performance to better plan future marketing initiatives
Answers Similar Questions
- How to measure campaign revenue in GA4
- Track marketing campaign performance GA4
- Campaign revenue attribution Google Analytics 4
- GA4 manual campaign tracking guide
- Revenue by campaign name analysis GA4
