Understanding User Behavior Across Google Ads Accounts
Analyzing users by Google Ads account name is crucial for businesses running multiple advertising campaigns across different accounts. This analysis helps you understand which advertising accounts are driving the most engaged users and delivering the best ROI. We'll show you how to create this report in Google Analytics 4 to evaluate your advertising performance across accounts.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Google Ads Account Name
- Secondary Dimensions: User Source, User Medium
- Key Metrics: Total Users, Engaged Sessions, Conversion Rate, Average Engagement Time
- Visualization: Table format with optional bar chart
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Google Ads Account Name, User Source, and User Medium, check the checkboxes beside them and click Confirm
- Under the Metrics click the + button and search for Total Users, Engaged Sessions, Conversion Rate, and Average Engagement Time, check the checkboxes beside them and click Confirm
- Drag Google Ads Account Name to the Rows section
- Drag all metrics to the Values section
- Add User Source and User Medium as secondary dimensions if needed
- Set your desired date range in the report settings
- Optional: Add a filter to include only paid traffic
Important Dimensions and Metrics
- Google Ads Account Name: Identifies different advertising accounts
- User Source: Shows where users originated from
- User Medium: Indicates the advertising medium
- Total Users: Number of unique users from each account
- Engaged Sessions: Sessions with active user engagement
- Conversion Rate: Percentage of sessions resulting in conversions
- Average Engagement Time: Time users spend engaging with content
Actionable Insights
- Identify which Google Ads accounts are driving the most engaged users and allocate budget accordingly
- Compare conversion rates across accounts to optimize campaign strategies
- Analyze engagement time to understand which ad accounts bring the most interested users
- Use secondary dimensions to spot trends in traffic sources within each account
Answers Similar Questions
- Track Google Ads account performance in GA4
- Compare users across Google Ads accounts
- Google Ads account analysis in Google Analytics 4
- GA4 Google Ads account user metrics
- Monitor Google Ads account engagement in GA4
