Understanding User Behavior Across Google Ads Accounts
Analyzing users by session and Google Ads account name is crucial for understanding how different advertising accounts contribute to your website traffic and user engagement. This analysis helps optimize ad spend across multiple accounts and identify which accounts drive the most valuable user sessions. We'll show you how to create this insightful report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Google Ads Account Name
- Secondary Dimensions: Session Source/Medium
- Metrics: Users, Sessions, Engagement Rate
- Visualization: Table format with optional bar chart
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Google Ads Account Name and Session Source/Medium, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Users, Sessions, and Engagement Rate, check the checkboxes and click Confirm
- Drag Google Ads Account Name to the Rows section
- Drag Session Source/Medium as a secondary dimension to the Rows section
- Drag Users, Sessions, and Engagement Rate to the Values section
- Add a filter to include only traffic from Google Ads by clicking the + in the Filters section
- Set your desired date range in the report settings
Important Dimensions and Metrics
- Google Ads Account Name: Identifies different advertising accounts in your Google Ads setup
- Session Source/Medium: Shows the origin of sessions, helping verify Google Ads traffic
- Users: Counts unique visitors from each ads account
- Sessions: Shows total visit count per account
- Engagement Rate: Measures user interaction quality from each account
Actionable Insights
- Compare engagement rates between different Google Ads accounts to identify which accounts drive the most engaged users
- Analyze the ratio of users to sessions to understand if certain accounts drive more repeat visits
- Use the data to redistribute budget towards the best-performing accounts
- Identify accounts with low engagement rates for campaign optimization
- Track changes in user behavior after major campaign adjustments
Answers Similar Questions
- Track Google Ads accounts performance in GA4
- Compare users across Google Ads accounts GA4
- Google Ads account analysis GA4
- Monitor sessions by Google Ads account
- GA4 Google Ads account user tracking
