Understanding Revenue by App Version in Google Analytics 4
Tracking revenue across different app versions is crucial for mobile app businesses to understand how updates and changes impact monetization. This analysis helps identify which app versions perform best financially, detect potential revenue-impacting bugs, and make informed decisions about app updates. We'll show you how to create this essential report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: App Version
- Metrics Focus: Revenue metrics
- Visualization: Table format with optional bar chart
- Time Comparison: Enable period comparison for version-over-version analysis
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for App Version, check the checkbox beside it and click Import
- Under the Metrics click the + button and search for Total Revenue, Average Revenue per User, and Total Users, check the checkboxes and click Import
- Drag App Version to the Rows section
- Drag Total Revenue, Average Revenue per User, and Total Users to the Values section
- Click the Settings icon and set your desired date range
- Optional: Add a bar chart visualization by clicking the '+' in the Tab section
- Apply any necessary filters using the Filters section
Required Dimensions and Metrics
- App Version: Identifies different versions of your mobile application
- Total Revenue: Shows the total revenue generated per app version
- Average Revenue per User: Indicates the revenue efficiency of each version
- Total Users: Provides context for revenue metrics by showing user base size
Actionable Insights
- Compare revenue metrics between consecutive app versions to identify if updates positively or negatively impact revenue
- Investigate significant revenue drops in newer versions to quickly identify and fix potential bugs
- Use the average revenue per user metric to determine which app versions are most effective at monetization
- Plan rollback strategies if new versions show significant revenue degradation
- Identify the most successful app versions to inform future development decisions
Answers Similar Questions
- App version revenue tracking GA4
- Compare app version performance GA4
- Monitor app update revenue impact
- Track mobile app version revenue
- GA4 app version monetization analysis
