Understanding Revenue Distribution by City in Google Analytics 4
Analyzing revenue by city is crucial for businesses to identify their most valuable geographic markets and optimize their marketing strategies. This geographical revenue analysis helps in targeting advertising spend, understanding regional performance variations, and making data-driven decisions about market expansion. We'll show you how to create this insightful report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: City
- Metrics Focus: Revenue metrics
- Visualization: Table format with optional map visualization
- Time Range: Customizable (recommended: 3-6 months)
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for City, Country, and Region, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Total revenue, Average purchase revenue, and Transactions, check the checkbox beside them and click Confirm
- Drag City to the Rows section of your report
- Drag Total revenue, Average purchase revenue, and Transactions to the Values section
- Add a filter to exclude "(not set)" cities by clicking the + in the Filters section
- Set your desired date range in the report settings
- Optional: Add Country and Region as secondary dimensions for more detailed analysis
Important Dimensions and Metrics
- City: Primary dimension showing where transactions originated
- Country: Provides broader geographic context
- Region: Helps group cities by state/province
- Total revenue: Shows total sales value per city
- Average purchase revenue: Indicates purchasing power in each city
- Transactions: Number of completed purchases per city
Actionable Insights
- Identify top-performing cities and allocate marketing budget accordingly
- Detect underperforming cities with high potential for targeted marketing campaigns
- Use city-specific average purchase values to tailor pricing strategies and promotions
- Identify seasonal trends in different cities to optimize inventory and marketing timing
- Compare similar cities to benchmark performance and identify improvement opportunities
Answers Similar Questions
- How to track city-wise sales in Google Analytics
- GA4 geographic revenue distribution report
- Google Analytics city revenue comparison
- How to see sales by location in GA4
- Track revenue performance by city Google Analytics
