Understanding Revenue Per Session by Google Ads Campaign
Analyzing revenue per session by Google Ads Campaign ID is crucial for measuring the effectiveness of your paid advertising efforts. This analysis helps determine which campaigns are generating the highest revenue per session, allowing you to optimize your ad spend and improve ROI. We'll show you how to create this report in Google Analytics 4 to make data-driven decisions about your Google Ads campaigns.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Google Ads Campaign ID
- Metrics: Revenue per session (calculated metric)
- Visualization: Table format with optional bar chart
- Time Range: Last 28 days (adjustable)
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions tab, click + and search for Session campaign ID, check it and click Import
- Under the Metrics tab, click + and search for Total revenue and Sessions, select both and click Import
- Click the + button next to Metrics to create a calculated metric
- Name it "Revenue per Session" and use the formula: Total revenue / Sessions
- Drag Session campaign ID to the Rows section
- Drag Revenue per Session, Total revenue, and Sessions to the Values section
- Add a filter to exclude null campaign IDs by clicking the + in the Filters section
- Set your desired date range in the report settings
Required Dimensions and Metrics
- Session campaign ID: Identifies unique Google Ads campaigns
- Total revenue: Shows total revenue generated from each campaign
- Sessions: Number of sessions from each campaign
- Revenue per Session (calculated): Measures average revenue generated per session
Actionable Insights
- Identify campaigns with high revenue per session but low total sessions - these may be worth scaling up
- Find campaigns with low revenue per session but high spend - consider optimizing or pausing these
- Compare performance across different campaign types to inform future campaign strategies
- Use this data to adjust bid strategies based on revenue performance
- Monitor trends over time to identify seasonal patterns in campaign performance
Answers Similar Questions
- Google Ads campaign revenue per visit GA4
- Track campaign revenue performance GA4
- GA4 revenue attribution by campaign
- Google Analytics 4 campaign revenue analysis
- How to measure Google Ads campaign revenue GA4
