Understanding Revenue by Default Channel Group in Google Analytics 4
Analyzing revenue by default channel group is crucial for understanding which marketing channels drive the most value for your business. This analysis helps optimize marketing spend, identify high-performing channels, and make data-driven decisions about resource allocation. We'll show you how to create this essential report in Google Analytics 4 to track your revenue performance across different acquisition channels.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Default Channel Group
- Metrics Focus: Revenue metrics
- Visualization: Table format with optional bar chart
- Time Comparison: Enable period comparison for trend analysis
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Default Channel Group, check the checkbox beside it and click Confirm
- Under the Metrics click the + button and search for Total Revenue, Average Purchase Revenue, and Transactions, check the checkboxes and click Confirm
- Drag Default Channel Group to the Rows section of your report
- Drag Total Revenue, Average Purchase Revenue, and Transactions to the Values section
- Click the Plus icon in the top right to add a comparison tab
- Set your desired date range and comparison period in the report settings
- Optional: Add a bar chart visualization by clicking the Plus icon next to Tab 1
Important Dimensions and Metrics
- Default Channel Group: Shows the primary source of traffic (Organic Search, Paid Search, Direct, etc.)
- Total Revenue: The total revenue generated from each channel
- Average Purchase Revenue: Average order value by channel
- Transactions: Number of completed purchases from each channel
Actionable Insights from This Report
- Identify your highest-revenue generating channels and increase investment in these areas
- Compare average purchase values across channels to understand where your highest-value customers come from
- Analyze channels with high transaction counts but low average purchase values for upselling opportunities
- Use period-over-period comparison to spot trending channels that need attention or optimization
- Identify underperforming channels that might need strategy adjustments or budget reallocation
Answers Similar Questions
- How to track channel revenue in GA4
- GA4 revenue by marketing channel report
- Default channel grouping revenue analysis GA4
- Compare revenue across marketing channels GA4
- GA4 channel performance revenue tracking
