Understanding Revenue by First User Manual Source in Google Analytics 4
Tracking revenue by first user manual source is crucial for understanding which initial traffic sources drive the most valuable customers to your business. This analysis helps determine which acquisition channels bring in customers with the highest lifetime value, enabling better allocation of marketing budgets and optimization of acquisition strategies. We'll show you how to create this report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: First user manual source
- Metrics: Revenue metrics (Total Revenue, Average Revenue per User)
- Visualization: Table format with optional bar chart
- Time Range: Recommended 6-12 months for meaningful analysis
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for First user manual source, check the checkbox beside it and click Confirm
- Under the Metrics click the + button and search for Total revenue, Average revenue per user, and Transactions, check the checkboxes and click Confirm
- Drag First user manual source to the Rows section
- Drag Total revenue, Average revenue per user, and Transactions to the Values section
- Click the Filter button and add a filter to exclude "(not set)" values if desired
- Set your date range to at least 6 months for meaningful data
- Optional: Add a bar chart visualization by clicking the '+' in the tab section
Important Dimensions and Metrics
- First user manual source: Shows the original source that brought the user to your site
- Total revenue: The total revenue generated from users from each source
- Average revenue per user: Shows the average value of customers from each source
- Transactions: Number of purchases made by users from each source
Actionable Insights
- Identify the sources with highest average revenue per user and increase investment in these channels
- Compare transaction volumes with revenue to find sources that bring high-value customers versus high-volume, lower-value customers
- Use the insights to adjust marketing budget allocation based on source performance
- Investigate sources with high potential but low performance for optimization opportunities
Answers Similar Questions
- How to see which traffic sources generate most revenue GA4
- Track customer acquisition source revenue GA4
- Revenue attribution by original source Google Analytics
- First touch revenue attribution GA4 report
- Compare traffic source revenue performance GA4
