Understanding Revenue by Google Ads Network Type in GA4
Analyzing revenue performance across different Google Ads network types is crucial for optimizing your advertising spend and understanding which ad placements drive the most value. We'll show you how to create a detailed report in Google Analytics 4 that breaks down your revenue by network type, helping you make data-driven decisions about your advertising strategy.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Google Ads Network Type
- Metrics Focus: Revenue and Conversion Data
- Visualization: Table format with optional bar chart
- Time Comparison: Enable period comparison for trend analysis
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Google Ads Network Type, check the checkbox beside it and click Confirm
- Under the Metrics click the + button and search for Total Revenue, Transactions, and Average Purchase Revenue, check the checkboxes and click Confirm
- Drag Google Ads Network Type to the Rows section
- Drag Total Revenue, Transactions, and Average Purchase Revenue to the Values section
- Add a filter to exclude "(not set)" values for cleaner data
- Set your desired date range in the report settings
- Optional: Add a comparison date range to analyze trends
Required Dimensions and Metrics
- Google Ads Network Type: Shows the distribution of revenue across different ad networks (Search, Display, Video, etc.)
- Total Revenue: Measures the total revenue generated from each network type
- Transactions: Shows the number of completed purchases from each network
- Average Purchase Revenue: Indicates the average order value by network type
Actionable Insights
- Identify which network types generate the highest revenue and prioritize budget allocation accordingly
- Compare average purchase values across networks to understand where high-value customers come from
- Use transaction data to determine which networks are most effective at driving conversions
- Adjust bidding strategies based on network performance patterns
- Optimize ad creative and targeting based on network-specific performance data
Answers Similar Questions
- Google Ads network performance GA4 report
- Track revenue by ad network type GA4
- Compare Search vs Display network revenue GA4
- GA4 Google Ads network revenue analysis
- Google Analytics 4 ad network revenue tracking
