Understanding Revenue by Session Source Platform in Google Analytics 4
Analyzing revenue by session source platform is crucial for understanding which traffic sources and platforms are driving the most value to your business. This analysis helps allocate marketing budgets effectively and optimize campaigns across different platforms. We'll show you how to create this insightful report in Google Analytics 4 to track the monetary performance of your traffic sources.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Session Source Platform
- Metrics Focus: Revenue metrics
- Visualization: Table format with optional bar chart
- Time Comparison: Enable period comparison for trend analysis
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Session source platform, check the checkbox beside it and click Confirm
- Under the Metrics click the + button and search for Total revenue, Average revenue per user, and Transactions, check the checkboxes and click Confirm
- Drag Session source platform to the Rows section
- Drag Total revenue, Average revenue per user, and Transactions to the Values section
- Click the Settings icon and set your desired date range
- Optional: Add a comparison date range by clicking the Compare toggle
- Optional: Add a bar chart visualization by clicking the + icon in the Tab section
Important Dimensions and Metrics
- Session source platform: Shows the platform (iOS, Android, Web) where sessions originated
- Total revenue: The total revenue generated from each platform
- Average revenue per user: Shows the revenue generated per user from each platform
- Transactions: The number of completed purchases from each platform
Actionable Insights
- Identify your highest-revenue generating platform and allocate more resources to optimize that experience
- Compare conversion rates between platforms to identify potential technical issues or UX improvements needed
- Use the average revenue per user metric to understand which platform's users have the highest value
- Analyze period-over-period changes to detect platform-specific trends or issues
Answers Similar Questions
- How to compare platform revenue in GA4
- Track sales by device platform Google Analytics
- GA4 revenue attribution by platform
- Platform performance comparison GA4
- How to see which platform generates most revenue GA4
