Understanding Revenue by Google Ads Customer ID in GA4
Tracking revenue performance by Google Ads Customer ID is crucial for businesses running multiple Google Ads accounts or managing campaigns for different clients. This analysis helps you understand which advertising accounts are generating the most revenue, enabling better budget allocation and ROI optimization. We'll show you how to create this report in Google Analytics 4 to gain valuable insights into your advertising performance.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Google Ads Customer ID
- Metrics Focus: Revenue and conversion metrics
- Visualization: Table format with optional bar chart
- Time Comparison: Enable period comparison for trend analysis
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Google Ads Customer ID, check the checkbox beside it and click Confirm
- Under the Metrics click the + button and search for Total revenue, Transactions, Average purchase revenue, and ROAS, check the checkboxes and click Confirm
- Drag Google Ads Customer ID to the Rows section
- Drag all selected metrics to the Values section
- In the Filters section, add a filter to exclude null Google Ads Customer IDs
- Set your desired date range in the report settings
- Optional: Add a comparison date range to analyze performance trends
Required Dimensions and Metrics
- Google Ads Customer ID: Unique identifier for each Google Ads account
- Total revenue: Shows total revenue generated from each account
- Transactions: Number of completed purchases from each account's traffic
- Average purchase revenue: Average order value per account
- ROAS: Return on Ad Spend to measure advertising efficiency
Actionable Insights
- Identify the best-performing Google Ads accounts and analyze their campaign strategies for replication
- Reallocate budgets from low-performing accounts to high-ROAS accounts
- Compare average purchase values across accounts to optimize targeting and bidding strategies
- Use the data to negotiate better rates with agencies or adjust management fees based on performance
Answers Similar Questions
- How to measure Google Ads account revenue in GA4
- Track revenue across multiple Google Ads accounts GA4
- Google Analytics 4 revenue reporting by ad account
- GA4 Google Ads account performance tracking
- Compare revenue between Google Ads accounts GA4
