Understanding Revenue by ISO Week in Google Analytics 4
Analyzing revenue by ISO week is crucial for businesses that operate internationally or need standardized week-based reporting. ISO weeks provide a consistent way to compare performance across different years and regions, as they always start on Monday and end on Sunday, with weeks belonging to the year where most of their days fall. We'll show you how to create this report in Google Analytics 4 to standardize your revenue analysis.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: ISO Week of ISO Year
- Secondary Dimension: ISO Year
- Metrics: Revenue metrics
- Visualization: Table and Time Series
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for ISO week of ISO year and ISO year, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Total revenue, Average purchase revenue, and Transactions, check the checkbox beside them and click Confirm
- Drag ISO week of ISO year to the Rows section
- Drag ISO year to the Rows section below ISO week
- Drag all metrics to the Values section
- Click the Plus icon to add a new tab
- Select Time series visualization
- Set your desired date range to cover multiple weeks
- Apply any necessary filters or segments
Required Dimensions and Metrics
- ISO week of ISO year: Provides standardized week numbering (1-53)
- ISO year: Shows the ISO calendar year for accurate week assignment
- Total revenue: Shows total revenue generated per ISO week
- Average purchase revenue: Indicates average order value per week
- Transactions: Number of transactions per ISO week
Actionable Insights
- Identify peak revenue weeks across different years to better prepare for seasonal trends
- Compare week-over-week performance to spot unusual patterns or opportunities
- Use the average purchase revenue metric to detect changes in customer spending behavior
- Plan inventory and staffing based on historical weekly performance patterns
- Adjust marketing campaigns based on historically strong or weak ISO weeks
Answers Similar Questions
- GA4 weekly revenue report
- Track revenue by week Google Analytics 4
- GA4 ISO week revenue analysis
- Weekly sales report GA4
- Google Analytics 4 revenue by calendar week
