Understanding User Behavior by Page Path in Google Analytics 4
Analyzing users by page path is crucial for understanding how visitors navigate through your website and which pages attract the most unique users. This insight helps optimize content strategy, improve user experience, and identify high-performing pages. We'll show you how to create this essential report in Google Analytics 4 to track user engagement across different pages of your website.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Page path and screen class
- Metrics Focus: Users, New users, Average engagement time
- Visualization: Table format with optional bar chart
- Time Comparison: Enable period comparison for trend analysis
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions tab, click the + button and search for Page path and screen class, check the checkbox and click Import
- Under the Metrics tab, click the + button and search for Total users, New users, and Average engagement time, check their checkboxes and click Import
- Drag Page path and screen class to the Rows section
- Drag Total users, New users, and Average engagement time to the Values section
- In the Filters section, add a filter to exclude empty page paths
- Set your desired date range in the report settings
- Optional: Add a comparison date range to analyze trends
Important Dimensions and Metrics
- Page path and screen class: Shows the specific URLs users visited
- Total users: Number of unique visitors per page
- New users: First-time visitors to each page
- Average engagement time: Time users spend actively engaging with each page
Actionable Insights
- Identify your most popular pages and optimize similar content types
- Analyze pages with high new user counts to understand what attracts first-time visitors
- Review pages with low engagement time and improve their content or user experience
- Use insights to inform your content strategy and site architecture decisions
- Compare user behavior across different page categories to optimize content distribution
Answers Similar Questions
- How to track page views by URL in GA4
- Google Analytics 4 page path user report
- GA4 user count by page
- Track visitors per page GA4
- How to see most visited pages in Google Analytics 4
