Understanding Revenue by ISO Year in Google Analytics 4
Analyzing revenue by ISO year is crucial for businesses that operate internationally or need standardized year-based reporting. ISO year provides a consistent way to measure annual performance, especially when dealing with fiscal years that don't align with calendar years. This standardization is particularly important for financial reporting, year-over-year comparisons, and international business operations. We'll show you how to create this report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: ISO Year
- Secondary Dimension: ISO Week
- Metrics Focus: Revenue metrics
- Visualization: Table format with optional time series
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for ISO Year and ISO Week, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Total revenue, Average purchase revenue, and Transactions, check the checkboxes and click Confirm
- Drag ISO Year to the Rows section of your report
- Drag Total revenue, Average purchase revenue, and Transactions to the Values section
- Add ISO Week as a secondary dimension by dragging it below ISO Year in the Rows section
- Set your date range to cover multiple years for comparison
- Optional: Add a filter to exclude zero revenue data
Important Dimensions and Metrics
- ISO Year: Standardized year format for consistent international reporting
- ISO Week: Week numbering system that provides consistent week counts across years
- Total revenue: Complete revenue generated during the specified period
- Average purchase revenue: Average value per transaction
- Transactions: Number of completed purchases
Actionable Insights
- Identify year-over-year revenue growth patterns to set realistic growth targets
- Analyze weekly revenue trends within each ISO year to optimize inventory planning
- Compare average purchase values across different years to understand value trends
- Use transaction counts alongside revenue to identify changes in purchasing behavior
- Spot seasonal patterns that repeat across ISO years for better resource allocation
Answers Similar Questions
- GA4 yearly revenue tracking
- How to analyze annual revenue in Google Analytics 4
- Track fiscal year revenue GA4
- Google Analytics 4 year over year revenue comparison
- GA4 revenue reporting by year
