Understanding Weekly Revenue Trends in Google Analytics 4
Tracking revenue by week is crucial for businesses to identify seasonal patterns, measure weekly performance goals, and make data-driven decisions about inventory, staffing, and marketing initiatives. We'll show you how to create a comprehensive weekly revenue report in Google Analytics 4 that will help you understand your business's weekly performance trends.Basic Report Structure
- Primary dimension: Week
- Metrics: Revenue data points
- Visualization: Time series line chart and detailed data table
- Date range: Last 3-6 months for trend analysis
- Comparison feature: Previous period or year
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Week, check the checkbox beside it and click Confirm
- Under the Metrics click the + button and search for Total revenue, Average order value, and Transactions, check the checkboxes and click Confirm
- Drag Week to the Rows section of your report
- Drag Total revenue, Average order value, and Transactions to the Values section
- Click the Plus icon in the tabs section to add a new tab
- Select Line chart visualization
- Configure the same dimensions and metrics in the new visualization
- Set your date range to last 3-6 months in the report settings
- Add a comparison period by clicking the Compare toggle in date settings
Required Dimensions and Metrics
- Week - Primary time dimension for weekly grouping
- Total revenue - Shows total monetary value of transactions
- Average order value - Indicates revenue per transaction
- Transactions - Number of completed purchases
- Week of year - Optional dimension for year-over-year analysis
Actionable Insights from the Report
- Identify your highest and lowest revenue weeks to understand seasonal patterns and adjust marketing budgets accordingly
- Compare week-over-week growth rates to spot trends and potential issues early
- Use weekly revenue patterns to optimize inventory management and staff scheduling
- Analyze the relationship between transaction volume and average order value to inform pricing strategies
- Track the impact of marketing campaigns on weekly revenue performance
Answers Similar Questions
- Weekly revenue tracking GA4
- How to see week by week sales in Google Analytics
- GA4 weekly revenue comparison
- Track weekly income Google Analytics
- Google Analytics 4 weekly sales report
