Understanding User Device Models in Google Analytics 4
Analyzing users by device model is crucial for optimizing your website's performance and user experience across different devices. This information helps you understand which specific device models your audience uses most frequently, enabling you to prioritize testing and optimization efforts. We'll show you how to create this insightful report in Google Analytics 4.Basic Report Structure
- Primary dimension: Device model
- Secondary dimensions: Operating system, Browser
- Key metrics: Users, New users, Engaged sessions
- Visualization: Table format with optional bar chart
- Time comparison: Enable period comparison for trend analysis
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Device model, Operating system, and Browser, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Total users, New users, and Engaged sessions, check the checkbox beside them and click Confirm
- Drag Device model to the Rows section of your report
- Drag Total users, New users, and Engaged sessions to the Values section
- Add Operating system and Browser as secondary dimensions if desired
- Set your desired date range in the report settings
- Optional: Add a filter to exclude low-traffic device models
Important Dimensions and Metrics
- Device model: Shows the specific model of the device used (e.g., iPhone 13, Samsung Galaxy S21)
- Operating system: Provides context about the OS version being used
- Browser: Indicates which browser is being used on each device
- Total users: Number of unique users per device model
- New users: First-time visitors from each device model
- Engaged sessions: Quality of interaction from each device type
Actionable Insights
- Identify top device models to prioritize testing and optimization efforts
- Compare engagement metrics across different device models to spot potential technical issues
- Use device model data to inform responsive design decisions
- Analyze new user acquisition by device model to optimize marketing campaigns
- Track seasonal device usage patterns to adjust your mobile strategy
Answers Similar Questions
- How to track mobile device types in Google Analytics
- GA4 device model breakdown report
- Google Analytics 4 mobile device analysis
- How to see what phones users are using GA4
- Track smartphone models in Google Analytics
