Understanding User Behavior by ISO Year in Google Analytics 4
Analyzing users by ISO year is crucial for businesses that need to track annual performance trends and make year-over-year comparisons. This standardized time format ensures consistent reporting across different regions and helps in making accurate annual business decisions. We'll show you how to create this report in Google Analytics 4 to better understand your long-term user engagement patterns.Basic Report Structure
- Report Type: Free Form Exploration
- Visualization: Table
- Time Range: Custom (Multiple Years)
- Primary Dimension: ISO Year
- Secondary Dimensions: Optional user characteristics
- Metrics: User-based metrics
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for ISO Year, User ID, and Device Category, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Total Users, Active Users, New Users, and Average Engagement Time, check the checkbox beside them and click Confirm
- Drag ISO Year to the Rows section of your report
- Drag all selected metrics to the Values section
- Optional: Add Device Category as a secondary dimension for more detailed analysis
- Set your date range to include multiple years for comparison
- Apply any relevant filters if needed
Important Dimensions and Metrics
- ISO Year: Standardized year format for consistent annual reporting
- User ID: Unique identifier for tracking individual users
- Device Category: Type of device used to access your site
- Total Users: Overall number of users in each year
- Active Users: Number of users who actively engaged with your site
- New Users: First-time visitors to your site
- Average Engagement Time: How long users typically interact with your site
Actionable Insights
- Identify years with highest user growth to correlate with successful marketing campaigns or business initiatives
- Compare user engagement metrics across years to spot trends and potential areas for improvement
- Analyze the ratio of new users to total users to understand your user acquisition effectiveness
- Use device category trends to optimize your platform for the most common user devices
Answers Similar Questions
- How to track annual user growth in GA4
- Year over year user comparison GA4
- GA4 yearly user analysis report
- Track users by year in Google Analytics
- Annual user metrics GA4 report setup
