Understanding User Behavior by Creative Format in GA4
Analyzing how users interact with different creative formats is crucial for optimizing your marketing efforts and understanding which content types drive the most engagement. This report in Google Analytics 4 helps you identify which creative formats are most effective at attracting and retaining users, allowing you to make data-driven decisions about your content strategy and marketing investments.Basic Report Structure
- Primary dimension: Session manual creative format
- Secondary dimensions: User source and medium
- Key metrics: Users, Sessions, Engagement rate
- Visualization: Table format with optional bar chart
- Time comparison: Enable period comparison for trend analysis
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Session manual creative format, Session source, and Session medium, check the checkboxes beside them and click Confirm
- Under the Metrics click the + button and search for Total users, Sessions, Engagement rate, and Average engagement time, check the checkboxes beside them and click Confirm
- Drag Session manual creative format to the Rows section
- Drag Total users, Sessions, Engagement rate, and Average engagement time to the Values section
- Add Session source and Session medium as secondary dimensions by dragging them below the primary dimension
- Set your desired date range in the report settings
- Optional: Add a filter to focus on specific creative formats or sources
Important Dimensions and Metrics
- Session manual creative format: Shows the type of creative format used in the session
- Session source: Identifies where your users are coming from
- Session medium: Shows the marketing medium that brought users to your site
- Total users: Number of unique users per creative format
- Sessions: Total number of sessions generated by each creative format
- Engagement rate: Percentage of engaged sessions for each creative format
- Average engagement time: Average time users spend engaging with each creative format
Actionable Insights
- Identify which creative formats drive the highest user engagement and allocate more resources to these formats
- Compare engagement rates across different creative formats to optimize your content strategy
- Analyze which source/medium combinations work best with specific creative formats
- Use the average engagement time to understand which formats keep users most interested
- Identify underperforming creative formats and either improve or phase them out
Answers Similar Questions
- Track creative format performance GA4
- Measure user engagement by content format GA4
- Creative format analytics report Google Analytics 4
- GA4 creative format user behavior analysis
- Compare creative format effectiveness GA4
