Understanding Revenue by First User Source Platform in Google Analytics 4
Tracking revenue by first user source platform is crucial for understanding which acquisition channels drive the most valuable customers over their lifetime. This analysis helps businesses identify the most profitable initial touchpoints and optimize marketing spend across different platforms. We'll show you how to create this insightful report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Visualization: Table format with optional bar chart
- Primary Dimension: First user source platform
- Metrics: Revenue and related conversion metrics
- Time Range: Last 90 days (recommended)
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for First user source platform, check the checkbox beside it and click Confirm
- Under the Metrics click the + button and search for Total revenue, Average revenue per user, and Transactions, check the checkboxes and click Confirm
- Drag First user source platform to the Rows section
- Drag all three metrics to the Values section
- In the Filters section, add a filter to exclude "(not set)" values
- Set your date range to last 90 days for meaningful data volume
- Optional: Add a bar chart visualization by clicking the "+" icon in the tabs section
Required Dimensions and Metrics
- First user source platform: Shows the original platform where users first discovered your site
- Total revenue: Displays total revenue generated from each source platform
- Average revenue per user: Shows the average value of customers from each platform
- Transactions: Indicates the number of purchases from users acquired through each platform
Actionable Insights
- Identify platforms with highest average revenue per user to prioritize marketing spend
- Compare transaction volumes with revenue to find platforms that bring high-value customers
- Use insights to adjust platform-specific marketing budgets based on customer lifetime value
- Identify underperforming platforms that may need optimization or different targeting
- Create platform-specific acquisition strategies based on historical revenue performance
Answers Similar Questions
- How to see which marketing channels bring the most revenue in GA4
- Track customer lifetime value by acquisition source GA4
- Revenue attribution by first touch channel GA4
- How to measure marketing channel ROI in Google Analytics
- First touch revenue tracking in Google Analytics 4
