Understanding User Engagement with Ad Units in Google Analytics 4
Analyzing users by ad unit is crucial for optimizing advertising revenue and understanding which ad placements perform best with your audience. This analysis helps publishers maximize their ad revenue by identifying the most effective ad units and understanding user interaction patterns. We'll show you how to create this insightful report in Google Analytics 4.Basic Report Structure
- Report Type: Free Form Exploration
- Visualization: Table format
- Primary dimension: Ad Unit Name
- Secondary breakdown: User metrics
- Time period: Customizable (recommended 30 days)
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Ad Unit Name, check the checkbox beside it and click Confirm
- Under the Metrics click the + button and search for Total Users, New Users, Active Users, and Average Session Duration, check the checkboxes and click Confirm
- Drag Ad Unit Name to the Rows section
- Drag all selected metrics to the Values section
- Add a filter to exclude "(not set)" values from Ad Unit Name
- Set your desired date range in the report settings
- Click "Save" to store your exploration
Important Dimensions and Metrics
- Ad Unit Name: Identifies specific ad placement locations
- Total Users: Shows overall reach of each ad unit
- New Users: Indicates which ad units attract first-time visitors
- Active Users: Shows engagement level with each ad unit
- Average Session Duration: Reveals user engagement quality
Actionable Insights
- Identify ad units with highest user engagement and replicate their placement strategy
- Remove or redesign ad units with low user interaction
- Optimize ad placement based on session duration patterns
- Focus monetization efforts on ad units that attract new users
- Compare user behavior across different ad units to optimize layout
Answers Similar Questions
- How to track ad unit performance in GA4
- Google Analytics 4 ad unit user analysis
- GA4 ad placement user metrics
- Track users per ad unit Google Analytics
- GA4 advertising unit user engagement report
