Understanding User Behavior Through URL Parameters and Screen Classes
Analyzing how users interact with different URL parameters and screen classes is crucial for understanding the effectiveness of your marketing campaigns and user experience across various device types. We'll show you how to create a detailed exploration in Google Analytics 4 that combines page path query strings with screen classes to gain deeper insights into user behavior and campaign performance.Basic Report Structure
- Primary dimension: Page path + query string
- Secondary dimension: Screen class
- Metrics focus: User engagement and conversion metrics
- Visualization: Free form table with secondary breakdown
- Date range comparison: Enable period comparison
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Page path + query string and Screen class, check the checkbox beside them and click Confirm
- Under the Metrics click the + button and search for Total users, Average engagement time, and Conversions, check the checkbox beside them and click Confirm
- Drag Page path + query string to the Rows section
- Drag Screen class as a breakdown dimension
- Drag all metrics to the Values section
- Add a filter to exclude internal traffic if needed
- Set your desired date range in the report settings
- Optional: Add a comparison date range to track changes over time
Important Dimensions and Metrics
- Page path + query string: Shows the full URL including parameters, crucial for campaign tracking
- Screen class: Indicates the device type/screen size used to access content
- Total users: Measures unique visitors per URL and screen class
- Average engagement time: Shows how long users interact with content
- Conversions: Tracks successful goal completions
Actionable Insights
- Identify which URL parameters (campaigns) perform best on specific device types
- Optimize content delivery based on screen class engagement patterns
- Adjust campaign targeting based on device-specific conversion rates
- Identify technical issues by spotting unusual engagement patterns across screen classes
- Optimize landing pages based on screen class performance data
Answers Similar Questions
- How to track URL parameters by device type in GA4
- GA4 screen class and query string analysis
- Analyzing campaign parameters across devices GA4
- Track URL parameters by screen size Google Analytics
- GA4 query string tracking by device class
