Understanding Revenue Distribution by Country in Google Analytics 4
Analyzing revenue by country is crucial for businesses operating in multiple geographic markets. This analysis helps identify your most profitable regions, guides international marketing efforts, and informs expansion strategies. We'll show you how to create this essential report in Google Analytics 4 to better understand your global revenue performance.Basic Report Structure
- Report Type: Free Form Exploration
- Primary Dimension: Country
- Metrics: Revenue, Transactions, Average Order Value
- Visualization: Table format with optional map overlay
- Time Range: Customizable (recommended: last 3 months)
Steps to Create the Report
- Open GA4 and navigate to Explore section
- Click the Blank template to start a new exploration
- Under the Dimensions click the + button and search for Country, check the checkbox beside it and click Import
- Under the Metrics click the + button and search for Total Revenue, Total Transactions, and Average Purchase Revenue, check the checkboxes and click Import
- Drag Country to the Rows section
- Drag Total Revenue, Total Transactions, and Average Purchase Revenue to the Values section
- Click the Settings icon and set your desired date range
- Optional: Add a filter to exclude internal traffic or focus on specific regions
- Click the visualization type and select Map for a geographic view of your data
Key Dimensions and Metrics
- Country: Geographic location of your customers
- Total Revenue: Complete revenue generated from each country
- Total Transactions: Number of completed purchases per country
- Average Purchase Revenue: Average order value by country
Actionable Insights
- Identify top-performing countries to prioritize marketing spend and expansion efforts
- Compare average order values across countries to adjust pricing strategies for different markets
- Spot underperforming regions that might need additional marketing support or localization
- Use seasonal trends by country to plan international marketing campaigns
- Identify countries with high potential but low current revenue for targeted growth initiatives
Answers Similar Questions
- How to track international sales in Google Analytics
- GA4 geographic revenue distribution report
- Country-wise revenue analysis in Google Analytics
- How to see sales by location in GA4
- Google Analytics 4 revenue by region tutorial
